Why do I need a website?
Having a professional online presence is essential for modern day businesses. 77% of UK adults now research and buy goods and services online, so a website is crucial if you don’t want to miss out on the majority of business opportunities.
A website will also provide many potential customers with their first impression of your business – to prove your credibility, you need a professional, functional, and mobile-friendly website.
What is search engine optimisation?
Search engine optimisation, or SEO, is the process of optimising your website so that it ranks well in search engines such as Google and Bing. You can find out more about SEO, and how to boost your website’s performance in search engines, in our blog post.
What is a call to action?
A call to action, or CTA, is a piece of content on your website that prompts your visitors to complete an action – for example: ‘Subscribe’, ‘Add to basket’, ‘Read more’, etc.
Calls to action are important because they help to direct your users, getting them to take the desired next step and thus improving your conversion rate. Simply put, they make it possible for your website to achieve its objectives.
How do I measure my website's performance
All it’seeze websites come with a built-in statistics panel, which makes it easy for you to track how people are finding your site, which pages work best at converting visitors into enquiries, how many return visitors you receive, and more.
For more comprehensive reporting, we can also set you up with a Google Analytics account, making it possible for you see exactly what’s working, and what needs improving to make your website as effective as possible.
Do I need to use other marketing methods if I have a website?
Yes – having a website is key, but there are lots of other ways to reach potential customers that you should consider incorporating into a marketing strategy for your business.
Many of these methods can be used alongside your website to complement and cross-promote one another – for example, you can include your website address on printed marketing materials to encourage more people to visit your business online.
Should I use social media to market my business?
Social media is a popular online marketing method, and may be useful for your business to help you reach a wider audience, engage your customers, build your credibility, and much more.
With an it’seeze website, you have the option to add social media icons to your pages to help you increase your following. With the Max or Commerce package, you can also embed social media feeds directly onto your website to help boost engagement.
For advice on how to use social media to market your business effectively, read our blog post.
Do I need a blog on my website?
Blogging is another great way to market your business on the web. By publishing regular blog posts full of quality content, over time you will be able increase your website traffic, reach new customers, optimise your website for search engines, and establish your industry expertise.
With an it’seeze Max or Commerce website, you are able to add a fully integrated, simple to manage blog to your site as standard, making it easy for you to maximise your website’s potential.
Take a look at our helpful blog post for more on the benefits of blogging.