it'seeze newsletter [May 2019]
Welcome to the second of our themed newsletters in 2019 – this time we’re focusing on all things social media marketing.
Don’t forget, our earlier themed newsletter all about SEO is still available here if you want a refresher.
Read on to discover how you can successfully use social media to get your website out there and give your business a boost…
Learn the language
Get to grips with social media marketing by brushing up on the basics – we’ve compiled a handy glossary of all the need-to-know social media buzzwords.
Create a Facebook Business Page
Want to get your business set up on Facebook? Follow our simple step-by-step guide to creating a Business Page.
Master social media marketing in 6 easy steps
If you’re ready to get serious about social media, use these 6 simple tips to help you market your business online like a total pro.
Have a go at these tried-and-tested content ideas
One of the hardest parts of a successful social media marketing strategy can be thinking of new and engaging content to promote your business with on the different social networks.
We’ve put together a few easy and effective content ideas to help you get inspired.
Your Questions Answered
Q: Will promoting my business on social media help my website rank higher in Google?
A: Yes and no. Officially, social media is not counted as a search ranking factor by Google, which means that any social media marketing you undertake will not directly influence your website’s position in the search results.
However, social signals – such as how many likes and shares your social media posts have - are monitored by search engines like Google, and can therefore have an indirect effect on how well your website is ranked.
As well as this, sharing links to your website on social media platforms like Facebook and Twitter is likely to lead to more people visiting your website and sharing your content. People linking back to your site is a metric that is used by Google to determine where your business appears in the search results, so by increasing activity on your website by promoting it on social media, you will be greatly improving your chances of receiving links from other websites, which will help you achieve a better position in Google.
Have a question about social media that you’d like us to answer?
Send us your queries and we’ll cover these in our next newsletter Q&A.
On social media, size really does matter
Did you know that each social network has different size requirements for images?
If you want your posts to look professional, without any images getting cut off or appearing pixelated, use these official dimensions when sharing photos or graphics with your followers:
• Timeline images: 1200 x 630 pixels
• Timeline images: 1024 x 512 pixels
• Timeline images: 1200 x 628 pixels
• Landscape images: 1080 x 566 pixels
• Portrait images: 1080 x 1350 pixels
• Square images: 1080 x 1080 pixels
Don’t forget that social networks are notorious for changing their image size requirements quite regularly, so make sure you check every few months to ensure the recommended dimensions haven’t changed!