it'seeze newsletter [Aug 2019]
Welcome to the third installment of this year’s themed newsletters – this time around, we’re putting the spotlight on blogging. Of course, if you want a refresher of our SEO or social media themed newsletters from earlier in the year, you can find these on the it’seeze Support Site.
Read on to learn more about how to blog your way to success online…
Got a Lite website? You’ll need to upgrade your it’seeze package if you’re interested in blogging for your business. You can do this for free at any time – just get in touch with your local consultant, or email firstname.lastname@example.org for more information.
The how, what, why, and when of blogging
Everyone seems to be blogging these days, from Hollywood celebrities to your local supermarket…but if you’re not sure whether blogging is right for you, read our comprehensive guide to discover the benefits of blogging, what you should be blogging about, and how to blog effectively.
Do it the write way
There’s a right and a wrong way to write for your website, and blogging is no exception. Follow our 18 simple tips for copywriting success to make sure your blog is ticking all the right boxes.
Try these 6 simple ideas for blog posts
No idea what to write about? We’ve put together a list of easy blog post topics to get you inspired, featuring examples from several it’seeze clients – don’t forget to see if your blog post is featured!
How not to blog
Do it well, and blogging can make a real difference to your business. Do it badly, and you’ll be wasting a lot of time and effort…here’s how to avoid that happening.
Your Questions Answered
Q: Our business offers security services and training as well. I want to start blogging on my it’seeze website – should I create a separate blog about our services and another about training?
A: No, you only need one central blog on your website. This will make it easier for your website visitors to find all your latest blog posts, as these will all be in one easily accessible place.
It will also make it easier for you to keep your blog up to date, as you’ll only have one blog to add new posts to.
The best way to differentiate between the blog posts relating to your services and the blog posts relating to the training you provide is to use blog tags.
Blog tags are great for categorising your blog posts, and make it possible for visitors to your blog to find the exact content they’re looking for.
You can add tags to your blog post using the metadata window. All tags will then be shown at the bottom of your main blog page, making it easy for readers to navigate to the topic they want.
Have a question about blogging that you’d like us to answer? Send us your queries and we’ll cover these in our next newsletter Q&A.
Go the distance
Did you know that longer blog posts typically rank much higher in Google’s search results?
Writing around 500 words for a blog post is perfectly acceptable, especially when sharing your latest company update or commenting on recent news from your industry.
However, if you’re really serious about optimising your website for search engines, it’s a good idea to plan a couple of in-depth articles that are at least 1500-2000 words in length. Don’t forget to pepper these with relevant keywords that you want your business to appear in the search results for.
Of course, you shouldn’t try and write a long blog post just for the sake of it. Try to create something that will have real value for your readers; such as a step-by-step guide, a list, a case study, or a comprehensive review of a product or service.