it'seeze newsletter [Jul 2020]
Welcome to the latest in our series of themed newsletters. In this edition, we’re shining a light on the ways your business can continue to embrace the highs and lows of the ‘new normal’.
Read on to discover our insights into the changing digital landscape…
SEO in the time of COVID-19
You might be under the impression that now is not the right time to be focusing on your search engine optimisation efforts, but with internet usage growing by as much as 70% during lockdown, it’s clear that SEO is currently more important than ever for your business.
So – what does an effective SEO strategy look like during a pandemic? Here are our top tips:
- Focus on your local SEO – many people are now searching out local businesses to support online, or looking for extra information regarding health and safety precautions before making a visit. Make sure your website is targeting local keywords through your metadata, page content, and blog posts.
- Update your Google My Business profile – with more people searching online, it’s vital that your Google My Business information is up-to-date. Create a profile if you don’t currently have one - and if you do, update your hours and available services, e.g. takeaway, delivery, online classes, etc.
- Target relevant keywords – take a look at the keywords your website is currently targeting – do they make sense for the current situation? Coronavirus has led to big changes in search behaviour, so think about your target audience’s needs, wants, and interests right now. Google Trends is a great place to look for inspiration – trending phrases include ‘virtual’, ‘lockdown’, ‘DIY’, and more.
- Add new content – Google’s algorithms value websites that are consistently updated with new, high quality content. Using your keyword research, write blog posts that will help answer your customer’s questions during the pandemic. However, don’t forget to also create evergreen content (i.e. not time-sensitive) that will help you to win more traffic for your website in the long run.
You can find more SEO advice on our blog:
- The Ultimate Local SEO Checklist
- Everything You Need To Know About Keywords
- Everything You Need To Know About Metadata
- Everything You Need To Know About Headings
- Blogging For Your Business
Staying connected during lockdown
Staying in touch with your customers remains a key part of navigating the current situation, and social media is a great way to keep the lines of communication open and ensure your customers are informed about all the latest updates to your business.
At a time like this, we’d recommend being as authentic and engaging as possible – show the people behind your business, share your story, be consistent in what you post, and put out content that will be useful for your customers, such as top tips or how-tos. Don’t try to focus too much on selling or self-promotion right now.
Whether you’re a dab hand at social media already or are looking to venture into social media marketing for the first time, these resources from our blog may come in handy:
- How To Build Your Brand On Social Media
- Simple Ideas For Social Media Marketing
- How To Set Up A Facebook Business Page
- The Daily Hashtags You Need To Know
Stay alert – increased security risks online
With many businesses adapting to new ways of working during lockdown, it’s important that you keep your wits about you when it comes to cyber security, as cases of fraud and cyber crime are unfortunately on the rise.
In particular, watch out for scammers claiming that your business might qualify for a special COVID-19 grant or tax refund, and be wary of anyone claiming to offer tech support for your devices whilst you’re working from home.
You can find official guidance from the government and the NCSC to help you keep your business and your employees safe online during these unusual times. You can also find the latest information about COVID-19-related scams on the Action Fraud website.
The good news is that with an it’seeze website, your online presence is one area you don’t need to worry about. With secure UK hosting, SSL certification, daily website backups, spam filtering, and ongoing security updates, you can rest assured that we’re keeping your website as safe and protected as we always do.
Make it work for you
There’s no denying that many of us have had to make big adjustments to the way we work over the last few months. Although many businesses are starting to open their doors once again, working from home and continuing to adopt more of an online business model is likely to remain the reality for many SMEs in the weeks and months ahead.
Change isn’t always easy – especially when it’s necessitated by a global health crisis – but there are lots of things you can do to make it easier for yourself. Here are our top tips:
- Working from home – Our most important piece of advice? Go easy on yourself. These are not normal circumstances, so don’t be surprised if your productivity has fluctuated since you’ve been working from home. You can find our thoughts on adjusting to working from home under lockdown here, and read our blog post on ways to make working from home work for you.
- Online marketing tools – With an increased focus on putting your business out there digitally, we know that many of you are looking into your online marketing strategy more than ever before. We’ve put together a list of free online marketing tools that your business could benefit from.
- Updating your website – Your website will be playing a more crucial role than ever, so it’s important that you keep it updated and performing well for you. Here are all the ways we recommend updating your website during coronavirus.
- Browser extensions – Getting the most out of your time online is easier when you’ve got the right tools to help you. These browser extensions can improve your work, save you time, and help keep you motivated in different ways.
Lessons learned: your tips and tricks
Have you got any great advice for other business owners navigating the ‘new normal’?
If you’d like to share what’s working for you, email us at firstname.lastname@example.org and we’ll shout out our favourite ideas on social media.