Site metadata is invisible data that appears on every page on your site. Site metadata is used by services such as Google Search Console to verify that you are the owner of the site. Metadata will be supplied as a line of code in the following format:
<meta name="example" content="example content">
The text in quotation marks after the word name, highlighted in red in the example above, is the metadata name. The text in quotation marks after the word content, highlighted in blue in the example above, is the metadata content.
Editing site metadata
To edit site metadata, open the settings panel and click Site metadata in the menu on the left to display the site metadata editor, as shown in figure 1.
The fields at the top of the editor let you add site metadata by entering the metadata name and metadata content and clicking Add. Below this is a list of the existing site metadata. To delete existing site metadata, click Delete next to the metadata you want to delete.
Example: Google Search Console
Google Search Console provides information on how Google interacts with your site. To connect to Google Search Console, set up the site in Google Search Console and choose to verify by meta tag. This will produce a line of code in the following format:
<meta name="google-site-verification" content="abcdefghijklmnopqrstuvwxyz">
In this case the metadata name, highlighted in red, is google-site-verification, and the metadata content, highlighted in blue, is abcdefghijklmnopqrstuvwxyz. The metadata name is always the same but the metadata content will be different for each site.