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Advertising your services on Meta’s platforms (such as Facebook and Instagram) can be a valuable marketing strategy. Before creating adverts, Meta will ask you to set up the Meta Pixel code on your website.

The pixel code

The Meta Pixel code looks like this:

<!-- Meta Pixel Code -->

<script>

!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?

n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;

n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;

t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,

document,'script','https://connect.facebook.net/en_US/fbevents.js');

fbq('init', '123456789012345');

fbq('track', "PageView");</script>

<noscript><img height="1" width="1" style="display:none"

src="https://www.facebook.com/tr?id=123456789012345&ev=PageView&noscript=1"

/></noscript>

<!-- End Meta Pixel Code -->

Partway down is a long number (highlighted in blue in the example above): this is your Meta Pixel ID.

Adding the pixel code to your site

Open the settings panel and click Meta Pixel in the menu on the left. Enter your pixel ID in the field and click Add.

If you later need to remove the pixel code, click the Remove button.