In September 2019, Nic and Sarah targeted a list of 100 prospects that they'd previously contacted who had old, outdated websites. This campaign has directly resulted in 3 sign ups (1 Lite and 2 Max) to date, and potentially another Commerce and Max that are in the process of signing up. They also have a further 2 meetings scheduled for November - all as a result of this campaign. In addition to potentially generating 7 sales (at a campaign cost of around £105 and one day's work), Nic said "the campaign has also helped boost exposure too, as during networking events we’ve had a few companies mention that they received our info."
What they did:
Nic & Sarah sent 100 people an A5 postcard (attached below) in orange envelopes, with a 1st class stamp and print labels. Total cost was approx £70 for stamps and around £35 for envelopes/print/labels/postcards. Nic said "we could have skimped on first class stamps, but felt that second class gave the wrong impression. We could also probably have limited it to around 50 businesses that were more likely to respond, as some of those we included were a bit flaky - however, we felt it was worth a punt. Time spent was a few hours on writing/designing the letter/postcard/follow up emails, plus the physical time to print/stuff envelopes etc. Probably around a day maximum when you factor in follow ups, etc."
They then sent the following emails to follow up:
EMAIL 1: sent 2 days after the letters were sent
Did You Get Your Orange Envelope?
We hope you did - however, just in case you didn't, we thought we'd follow up with a quick email.
Starting from just £25 a month*, our website packages offer amazing value for money. Take a look at what's included:
• A fully bespoke and hand-coded website based on your requirements (no templates)
• Your domain name purchased and your yearly renewals paid for (.co.uk or .com)
• Up to 5 business email addresses, if required
• Unlimited use of the website editor (make changes and updates to the site yourself)
• The ability to add unlimited extra pages, news pages, or blog posts (Max and Commerce packages only)
• Initial search engine optimisation (SEO) for all pages (page titles and meta descriptions)
• Access to in-built SEO and performance tools
• Access to our Getty Images Stock Library for your website images (if you don’t have your own photos you want to use)
• Fast and secure UK hosting
• Daily website back-ups
• SSL security certificate (green https padlock to denote a secure and trusted website)
• GDPR legal compliance including latest 2019 updates (privacy/cookies/consent)
• Ongoing local support and help - face-to-face, email, and phone
• Training on how to update and edit your website
• Access to our 24 hour support website with instructional videos
• Ongoing system updates for the website including regular new features (your site technology will always be up-to-date)
In essence, you’ve got everything in one place. No paying out for system updates, hosting, domains, email packages etc. Plus the ongoing support means you’re never left on your own.
You can find out more about our website packages here: https://www.itseeze-hull.co.uk/
Call us on 01482 880 929 or email firstname.lastname@example.org to secure a meeting today.
*£250 upfront payment required. All costs are exc. vat.
EMAIL 2: One week after email 1 was sent
Still unsure about what to think?
Yes, it's us again. We recently sent you a big orange envelope with details on how we can help your business with a professional, mobile-responsive, and fully editable website from as little as £25 a month*.
If you're still unsure about whether to get in touch, take a look at what our clients think:
"Working with Nic and his team has been great. Highly professional with a personal touch. Excellent communication throughout made it a simple migration from our existing sites. Highly Recommend."
"Nic and Sarah make something that can seem daunting into an enjoyable joint venture - I provided the content and they transformed it into something visually brilliant. It was a pleasure working with them."
"Excellent websites at a fantastic price point. I wouldn't hesitate to recommend them to anyone."
Call us today on 01482 880 929 or email email@example.com and we can meet for a chat.
*£250 upfront payment required. All costs are exc. vat